Archives des Real estate - Page 3 of 4 - ITESMEDIA Dynamic Digital Signage

Location, Location, Location: It Matters for Brokerages, Too!

Three things matter more in real estate than anything else: location, location, location. When it comes to buying and selling property, location has a greater effect than nearly any other factor. The same can largely be said of brokerages themselves: when they are in more desirable locations, their chances of success increase.

With the economic downturn in 2008, many brokerages downsized their offices and moved to less expensive locations. These locations wound up being farther from city centers and sought-after neighborhoods. Many broker/owners also had to put updating their offices on the back burner to weather the drastic slowdown in business. Today, things are looking up, but better economic times have been paired with technological advances that allow agents to work when and where they want, reducing the importance of brick-and-mortar locations.

For many years now, brokers have had to make smart choices about what they invest their hard-earned money in. With the rebalancing of the North American real estate market, many are deciding that it is time for some much-needed upgrades. What better time, then, to invest in a technology like dynamic digital signage?

Why Would My Brokerage Want Digital Signage?

Dynamic digital signage is so more than scrolling banners and slide shows on a monitor. It is an integrated communications tool that can push customized content to any screen you choose, whether it be a tablet, mobile device, desktop screensaver, or 50-foot-tall outdoor screen. What’s more, it is also a way to demonstrate to your current and prospective clients that you are up on trends and keeping with the latest technological advances. Since the technology as it exists today is still relatively new, it can be a way to differentiate yourself from your competitors.

Some Unexpected Benefits of Digital Signage

Elevate your brand perception. Digital signage is sleek, contemporary, and appealing. Using new technology to improve your business shows your clients and employees that you care about how your brand is perceived and the quality of your image. The top-of-the-line tools provided by digital signage are perfect for demonstrating that you care and are willing to invest in yourself.

Project value. Digital signage is an investment, but as Claude Allard mentions in our case study about how RE/MAX uses digital signage, it can do the work of a full-time administrative assistant and be automatically updated 24 hours a day. Therefore, over the long term, the advantages provided by digital signage will more than pay for themselves while providing value-added services to your clients and employees.

Make your agents’ jobs easier. Digital signage is more than just listings on a screen. It facilitates internal and external communication, administrative tasks, and marketing. Agents can tap in and out of the office, deliver better listings presentations, and be up to date on the inventory, transactions, and performance of the brokerage. When you have the right software powering your digital signage, all the data your office keeps can be automatically transferred to a display to tell the story of the day, showcasing the brokerage itself, its customer service, and its culture to agents and clients alike. Learn more about the varied ways digital signage can be used in real estate.

Still Not Convinced? Let Us Paint You a Picture.

A prospective client arrives at your brokerage. While waiting, she sees how many sales you’ve made in the last 30 days and pictures of the beautiful properties that have been sold on a screen in your waiting room. Your administrative assistant pulls up a screen that shows which agents are available and their areas of expertise. The right agent is called up to the front desk, fast! The client engages with the agent and joins him in a free conference room to discuss her needs. The agent can review listings on a beautiful large screen display with the client before seamlessly transitioning to a laptop or tablet at any point during the meeting. The agent and client can speak at ease, build rapport, and browse listing, pictures, video, specs, locations, and more. The client swipes through and chooses her favorites. The agent pulls up his schedule to find a time to show the properties to the client, who is impressed with how professional, prepared, and organized the agent is. And… since the same attendance feature that was used initially shows that the agent is busy and that the conference room is occupied, the agent conducts the meeting undisturbed. As the client leaves the brokerage, she sees that during her meeting, the brokerage closed another major sale and the closing agent is featured on the same screen in the waiting room.

Sound too good to be true? It’s not! Get in touch with us today to discuss how we can turn this picture into a reality. Rather than investing in art for your walls or new curtains for your windows this year, why not invest in something that will pay you back and improve your business instead?

Everything You Wanted to Know About Digital Signage but Didn’t Think to Ask

Keeping up to date with the newest marketing tech can be a struggle for any business owner. The space changes so quickly, so how can you know if the latest cutting-edge solution is right for you? Dynamic digital signage is one such solution. Understanding the ins and outs will help you make the most informed decision about whether it’s a product that works for your business. Below, we address some of the general aspects of dynamic digital signage to help point you in the right direction.

What is a digital signage content strategy and why make one?

What Can Dynamic Digital Signage Be Used For?

Digital signage has a variety of uses that can be broken down into three main categories:

Communicating with Employees

“Since we’ve started using digital signage, we no longer hear our employees say, ‘I didn’t know.'”

Workplace communication can be tough. To help facilitate communication, companies can use digital displays and screensavers to broadcast important information to their employees, such as company messages, performance indicators, safety reminders, and more. These messages can serve a variety of purposes: they can be informative, educational, motivational, or simply entertaining. Some companies even broadcast information to help prevent workplace accidents. Louis-Philippe Péloquin, Director of Communications at ArcelorMittal, said that since installing digital signage, they “no longer hear [their] employees say, ‘I didn’t know.'” Improved communications can lead to increased motivation, higher productivity, and improved safety.

Communicating with Customers

“McDonald’s restaurants now display their menus digitally, but they still sell the same Big Mac.”

Businesses large and small are communicating with their customers in new ways. Many companies are seeking solutions to reach their customers differently. Digital displays paired with dynamic content management software are an innovative way to increase awareness about a product or service and can be updated in real time. Digital signage is also four times as likely to attract a customer’s attention than a traditional display. For example, large multinationals like McDonald’s use digital signage to display and update their menus. Some RE/MAX, Coldwell Banker, and Century 21 real estate brokerages, on the other hand, use it to promote the properties they have for sale, both in displays outside their offices and within their offices themselves. Digital displays are sleek and tech forward, and brokerages can use them to elevate the perception of their brand among both customers and employees by sharing office data: sales figures, active listings, properties in escrow, testimonials, and more. Learn more about how one real estate agency owner, Claude Allard, radically changed his business with digital signage solutions in our full case study.

Communicating with Users

These days, engagement is the buzzword on every marketer’s lips. Users expect to be engaged, whether they are waiting for the bus, navigating an unfamiliar city, or visiting the doctor. Digital signage is a means for connecting and engaging with users in a meaningful way. For example, the City of Montréal makes driving easier by using digital signage to let drivers know about road work and available parking spaces throughout the city. McGill University Health Centre uses digital screens and terminals to help visitors find their way around the hospital. And several municipalities use digital signage to inform public transportation users about delays, schedule or route changes, and general information like the weather and news.

The Most Popular Industries Using Digital Signage

The Digital Signage Ecosystem

While relatively simple, dynamic digital signage requires specific hardware and software components to work properly. The diagram above shows how all these components communicate with each other. Let’s take a closer look at the basic digital signage components.

Software is the heart of the digital signage ecosystem. You might not be able to touch it, but it’s what controls and sends content where you want, when you want it.

Digital Signage Software

In the digital signage ecosystem, software is the core. It may be intangible, but it’s what controls and sends content to the desired screens according to a predetermined schedule. For the past several years, this software has often been Cloud-based and accessible from any internet-connected platform. It has undeniable advantages, but when it comes to the important elements of reliability and security, some software comes up short. Buyers should make sure that their providers use a solid and secure infrastructure, such as Microsoft Azure. If you’re unsure of how to choose the best software for you, check out our article about buying the right software.

At ITESMEDIA, we’ve developed our own proprietary digital signage software called ITESLIVE. It allows for automated communications management and even allows you to connect directly to your own databases to update information like KPIs or projections seamlessly and dynamically. Allow us to convince you: schedule a free online demo today.

Digital Displays: Not Your Ordinary TV

Displays are where your content is dynamically shown. Displays look like televisions but have features that make them suitable for commercial use, such as extended service lives, waterproofing, and increased brightness. Digital displays can be used on their own or can be put together to create video walls of any size. The screensaver of a computer can also be used to display content. Finally, digital LED panels, like those that show the number of available parking spaces in a given location, are yet another example of a type of digital display.

Interactive Displays

Interactive displays take it up a notch: like digital displays, they are screens that display content but also integrate an advanced tactile interface to provide users with a dynamic, interactive experience. They can be used anywhere, from shopping centers to help visitors locate a particular store, to real estate offices to show potential buyers the features of various properties. Even tablets, which have become increasingly popular in the past few years, can use used to deliver and display interactive digital content.

Media Player

The media player is the link between the digital signage software and your screens. It is what allows you to display the content created in your content manager on your entire network of screens. It’s generally quite small and has the same basic functionality as a computer. It can connect to the internet via an Ethernet cable, Wi-Fi, or even a cellular LTE network and plugs into your screens using an HDMI cable.

Another alternative technology that has been developed recently and that is being used more frequently is called SoC, which stands for system on chip. This system is less expensive than an external media player but doesn’t always offer the right level of performance. It can also be more expensive to perform maintenance on the signage if there’s an issue. We can help you determine whether a media player or SoC technology is right for you.

All You Need to Know About Content Strategy

Most digital signage providers will tell you that developing content strategy is an essential step in a successful digital signage project. They are right! However, the content strategy is often misunderstood by customers, but also, by suppliers.

Let us set the record straight and share with you the important elements of content strategy to consider when planning your digital signage project.

Everything You Wanted to Know About Digital Signage but Didn’t Think to Ask

What is Content Strategy?

First, it’s important to understand the role of content strategy in digital signage: it’s the result of the analysis of your company’s communication goals. The content strategy is developed to effectively meet the diverse needs of a company. Concretely, the process involves determining how the content will be displayed on the screens; what kind of content will be displayed in the different parts of the screen depending on the location of the screen, the target audience and the time of day.

Moreover, it is at this stage of your digital signage project that you will decide on the ideal location to install your screens. Remember that the installation of screens outside the establishment serves a completely different purpose than the installation of screens inside.

How does outdoor digital signage survive Québec’s winter ?

Developing a content strategy is a crucial step in planning a digital signage project. The strategy will provide a guideline to your messages: what to publish, to whom, when, where to install the monitors, etc. The strategy will also allow you to determine the font size of the text. Make sure the messages you broadcast are easily readable from where the screens are installed.

If you want to set up your digital signage project without a content strategy, you will not be as successful as you expect. Think about it, how do you capture attention and engage a target audience if the messages you broadcast are inappropriate, inadapted, or worse, uninteresting? Depending on the industry and the sociodemographic profile of the employees, their interest varies greatly. You will lose time and resources in communicating messages that are not personalized and do not have a target audience.

ARCELORMITTAL CASE STUDY WATCH FULL VIDEO NOW

A good content strategy will allow you to establish the specific content you want to broadcast on a particular screen in order to trigger a change in behaviour in a particular group of employees.

This is why this step requires a great deal of thinking. It is best to write the messages first, and post the content later. Knowing the target audience of each screen installed in different locations of the company will allow you to broadcast the right messages to those concerned.

How to Develop a Content Strategy?

Developing a content strategy, as mentioned previously, requires a great deal of thinking. The majority of our customers do not know where to start or which direction to take to begin with their project. That’s why we suggest you get help from content strategy experts to support you. They will help you analyze the communication needs of your company.

That being said, you can already begin the reflection process on your own before getting help from an expert. Here are some questions you can ask yourself to help guide your thinking process:

What are the important messages you would like to communicate?
What kind of information would capture the attention of my target audience?
Where would be the best location to install screens based on the movements of the target audience?
How much time is needed to understand the content?
What performance indicators could be used to motivate the target audience?

What Content is Interesting to Broadcast?

Depending on the location of the screen and the target audience, it is possible to broadcast several types of content. Here are some examples of interesting content according to the location:

At reception areas or in waiting rooms, you can capture the attention of clients with the following content:

Capsules “Did you know …”?
Real-time statistics on health and safety at work
A corporate video
A calendar of upcoming public events
Current projects and mandates
News and weather forecasts

In office spaces, a cafeteria or an employee lounge, you can motivate employees with the following content:

Educational videos to perfect knowledge
Real-time statistics on health and safety at work
Key performance indicators
Birthdays of employees
Ongoing projects
Special Mentions
Upcoming social events

5 types of messages you should communicate now to improve your internal communications

5 Ways to Improve OHS with Digital Signage

4 KPIs your Employees Need to Know

In conclusion, it is essential to develop a content strategy before diving head first in a digital signage project. You can determine the strategy yourself, but make sure you still get the advice of an expert in order to achieve the best results.

With a good content strategy, your digital signage project will be successful!

Why is RE/MAX using dynamic digital signage ?

You may have noticed when passing by a real estate brokerage that many of them now have digital signage screens and interactive kiosks. These screens make listing modern by displaying real-time information about properties: new properties, price updates, sold properties. With a touch-screen kiosk, it’s also possible to capture leads and send their information directly to the right broker.

Real Estate Case Study: RE/MAX L’Espace

The Six Benefits of Digital Signage in a Real Estate Agency

The management of a real estate agency requires good communication with both clients and brokers. A well-worded message will reach its recipient almost effortlessly. If you are looking for new ways to communicate, have you thought about using digital signage? This tool could help you reach your communication goals. In this article, you will learn the benefits of using digital signage in real estate agencies.

1. Gain the confidence of your customers

First of all, digital screens can be used to communicate customer feedback. Set them up inside your office to motivate your brokers: mention their work and let them know that it is recognized and appreciated, and encourage them to become more involved in your agency. Also, display the same comments on the screen installed in the office window; Passers-by will see that other customers have been satisfied with the service they have received and this will certainly make them consider your offer.

2. A modern image

A digital screen installed in your office window will help modernize the image of your agency. In addition, the screen will help attract potential customers inside. You will then have a first contact with customers, which will give you the opportunity to establish a trusting relationship with them, all thanks to your screen.

3. Highlight your properties

It is essential to showcase properties on your digital screens, both for brokers and for customers. Diffuse the new properties on the market, the ones that have undergone a price change, those that must be sold quickly, those that are to be rented, and so on. Don’t forget to provide the contact information of the brokers who sell these homes to facilitate first contact. Finally, if you have videos of new properties, it would be appropriate to show them on your digital screens to better show their full potential.

4. Facilitate presence management

Brokers can indicate their whereabouts via the interactive screen. This attendance chart is reproduced on the receptionists’ computer. So when a customer comes in unexpectedly to talk to his broker, the greeter can, at a glance, find out if the agent in the office at this moment. If it is a potential customer who arrives without an appointment, they can quickly see which broker is available to serve him.

5. Real estate market news

Other types of information can be disseminated on your screens such as news, weather, or news directly related to the real estate field. Passers-by do not necessarily know all the laws and all their rights with respect to the purchase or sale of a property. Inform them of the resources and financing options available to them and the steps they should take as future buyers. Disseminate relevant information for both first-time buyers and regular market participants.

6. Automatic update

In addition to bringing potential customers inside your office and encouraging your employees to get more involved in your agency, using digital signage displays will save you a lot of money as the whole process up to the dissemination of information is computerized (making you save considerably in printing and distribution costs). You will equally save in time; Updating your screens is simple and fast. You can change the content instantly. In fact, is very important that the content be updated regularly to ensure that the properties showcased are indeed available and not already sold.

Digital screens are definitely very useful when you own a real estate agency. The screens can be used to attract customers inside the office and to motivate your brokers by communicating positive testimonials of satisfied customers.

We invite you to contact us if you would like to learn more about the benefits of digital signage for your real estate agency. We can give you an online demonstration!

Do not hesitate to contact us; We will be happy to answer your questions:

By phone (toll-free): 1 866 553-5462 ext.: 251

By email: Click here

How do you encourage your brokers to get more involved in your real estate brokerage?

Have you ever wondered how to encourage your brokers to get more involved in your real estate brokerage? Despite a decline in the number of potential buyers, brokers continue to come to the office and work on various files. The previous article discussed the different uses of digital signage for potential buyers. This time, we will discuss the benefits of using digital signage for internal communications with your brokers and brokerage staff.

1. Real-time listings

The first advantage of using digital signage within your real estate brokerage is the ability to give information on real-time listings. Entries will be automatically posted and updated on your screens; you can classify them as you see fit. It is also possible to make a list of all the brokerage new listings as shown on the image below.

You can display the listings that have undergone a price adjustment as shown with the four properties at the bottom of the image. This way, brokers will be able to share with their clients, new properties that may interest them.

As you already know, the real estate market is changing rapidly; new listings come and go very quickly. Therefore, brokers should always be aware of any changes in their sector.

Take a look at a live screen by clicking here.

2. Attendance management

Another use of digital signage is the management of brokers and brokerage staff. They can update their status in the software to signify their presence at the office or to let you know if they are meeting with a client or visiting a property. As an brokerage manager, you must be aware of the whereabouts of your brokers in order to facilitate staff management. This technique will help you establish the right moment to organize a team meeting. It will also let you know which brokers are available to meet with a walk-in client.

3. Publishing office messages

Feel free to use your brokerage screen to share messages with your brokers. This will help improve internal communications. Announce the arrival of a new broker and welcome him / her through a message on the screen or send motivational messages to your brokers.

Your message can be as simple as wishing them a great day, highlighting their participation in a fundraising event, mentioning their children’s sporting performances, etc. Take interest in your brokers and make them shine within your brokerage!

More formally, let your brokers know about the warranty programs they have access to and share all news related to the brokerage; Use the banner to share a new point of service.

4. Sharing social media posts

Most real estate brokerages are now using social networks like Facebook, Instagram, Twitter and Linkedin. Feel free to share your social media posts on the brokerage screen. This way, brokers and brokerage staff will be aware of everything that is going on.

Also, more and more brokers are active on social media, so it would be a good idea to share their posts on your screen and vice versa.

In conclusion, digital signage within a real estate brokerage helps to modernize and dynamize your working methods. Manage the attendance of your brokers at the office, post daily messages such as motivational messages and finally, share information about your brokerage listings.

Make sure your digital display screens match your needs. For this reason, we suggest that you consult with an expert in the field who will answer all of your questions.

If you have any questions regarding the installation of a digital display screen in your real estate brokerage, please do not hesitate to contact us. We would like to help you achieve your goals!

By phone (toll-free): 1 866 553-5462 ext.: 251

By email: Click here

How does outdoor digital signage survive Québec’s winter ?

Outdoor digital signage is a very effective way to reach a broad audience. During summer, things are simple because of the mild weather conditions which help the screens and the installations function properly. However, several factors can affect your installations during the winter season. For this reason, we decided to write an article to help you understand how outdoor digital signage holds up during the winter season.

1 – Product quality

Quality is the most important factor to take into consideration when buying your screens and installations. Knowing that you will install them in a location where weather conditions are changing and can sometimes be hostile (cold, humidity, extreme heat, etc.), it is important to invest in a good product that can withstand such changes in temperature. We suggest that you seek advice from an expert in the industry who will fully understand your needs and present you with quality products that can withstand the four seasons.

A high quality display has a built-in ventilation system to prevent moisture damage. Outdoor screens installed in Las Vegas (extreme heat conditions, prolonged exposure to the sun) and outdoor screens installed in Québec may seem similar at first sight, but the one located in Québec will have to withstand the harshness of winter and must therefore be heated and better ventilated . A screen designed to operate in extreme conditions will be waterproof and insulated to prevent damages from water, cold, sun exposure, extreme heat and other natural phenomena.

Also, it is important to buy a screen with strong luminance (brightness) so that people looking at its content are able to see what is being broadcast even when the monitor is directly facing powerful sunlight. If your screen is not suitable for the outdoor (but is a quality product), you won’t be able to see the content displayed on the monitor. You can test it with your smartphone or your laptop; you can barely see the content. Note that the minimum recommended brightness for an outdoor screen is 2500 NITS.

2 – Remotely control your screens

Get an operating system that will allow you to control your screens from your computer. This way, you will be able to know immediately when a problem comes up. Most of the time, you can fix a problem directly from your computer. It’s important to know at all times what is happening on your screens and to keep control of it. In addition, you can change the content of your screens from your computer. For example, if your screens are located in a ski resort, you can inform the skiers of the next weather alert.

3 – The installation of a protective housing

To ensure that your screens are well protected outside, you must have a heated and ventilated protective box covering each screen. The protective housing has to be transparent and very rigid as it must resist heat, frost, snow, rain, wind. etc. It will act as a shield for the screen which we want to protect as much possible. Moreover, with such protection, your eoutdoor digital displays are less likely to be vandalized or stolen. It is better that the protective housing be damaged rather than your screens.

To sum up, if you decide to invest in outdoor digital signage, make sure to do your research beforehand. It is important to take into consideration the orientation of your screen, the level of brightness, the vibrations in the ground, the weather conditions and the risks of vandalism. Also, a very crucial yet often forgotten detail: make sure to have access to electricity and the Internet!

If you have any questions about outdoor digital signage, do not hesitate to contact an expert!

By phone (toll free): 1 866 553-5462 ext: 251

By email : Click here

Using Digital Signage: Real Estate Offices

Nowadays, we notice that digital signage has a significant impact in several fields. Therefore we thought pertinent to write a series of articles on its many aspects. This article is the first of the series and focuses on digital signage in the field of real estate.

The real estate market is a field that has evolved tremendously in recent years, especially from a technological point of view. Most brokers are now active on social media and offer digital content such as photos and virtual tours knowing that prospective buyers and sellers spend a lot of time doing research on the Internet before contacting a broker. As a result, real estate offices experienced a significant decline in ridership. Consequently, agency owners had no choice but to modernize and enhance their promotional tools.

How to attract potential clients

Below is an example of a screen installed in the window of a broker’s office located in Montreal *. This office relies on the increased traffic of the street and uses the great power of attraction of high luminosity screen to draw customers inside.

No effort required updating the screens

In addition to the power of attraction of the screens, an undeniable advantage of the digital display compared to the paper display, resides in the automatic updating of the screens. Technology allows you to collect all the data about your properties for sale in databases. The photos, the number of rooms, the price and the information to contact the broker can be displayed without any human intervention.

Displaying properties according to the office’s location

Another advantage of digital signage is that, depending on the location of your screen, you can view the properties of a specific neighbourhood and thus define your target. In other words, you can adapt the content of a screen according to its geographic location and the average budget of the residents of the targeted neighbourhood. In addition, you can modify the data presented on your screen at any time and promote properties that have changed selling prices or that have been sold.

Take a look at a live screen by clicking here.

Finally, digital signage is a form of advertising that offers infinite possibilities for your agency. The number of potential customers grows considerably given that a screen installed in your office window is far-reaching. Use this screen strategically by adapting its content according to its location (target neighbourhood and clientele). The quick and easy updating also allows you to renew its content to continually attract the attention of passers-by.

If this article inspired you to use digital signage, we invite you to contact us to schedule an online demonstration.

We are at your disposal! We are happy to answer your questions.

By phone (toll-free): 1 866 553-5462 ext.: 251

By email: Click here

Why did we migrate to Microsoft Azure?

ITESMEDIA has decided to go ahead and migrate its servers to the Microsoft Azure CLOUD. Every year, we strive to provide a high quality service to our customers so they can get the most benefits out of it. As a customer of ITESMEDIA, you have a guaranteed access to the latest updates of the applications you use.

“A significant part of our income is invested in the improvement of our software suite,” says Richard Fortin, CEO at ITESMEDIA. “Migrating our servers to Microsoft Azure is a part of our strategic plan to strengthen our leadership position in digital signage over the country.”

Here are 4 reasons why we are making this technological investment:

1- Protecting our customers’ data

Over the past 18 months, ITESMEDIA has redoubled its efforts to improve the protection of its customers’ data.

First, we set up a strengthened encryption methodology. Then, we decided to move our servers to Microsoft Azure. We made this decision because Microsoft is the first CLOUD supplier to adopt the new international standard ISO 27018 regarding privacy in the CLOUD.

2- Trusting an approved CLOUD service

The Azure solution has been designed to handle all workloads. More than 66% of Fortune 500 companies rely on Azure, which offers SLA contracts as well as technical support and an analysis of how services run continuously.

3- Business continuity

Microsoft Azure offers a plan for its users to access their applications and data at any time. If you are out of office without access to your computer, you can still recover your data because it safely lives on the CLOUD. This is business continuity and it’s the reason why ITESMEDIA stores the data of its customers on Azure.

4- The evolution of servers according to the growth of the company

By using Microsoft Azure, ITESMEDIA ensures that its servers are always able to meet the highest demand for its web applications at any time. In other words, we migrated to Azure to offer a robust and flexible infrastructure that will be available at all times.

Because Azure is simple and safe, ITESMEDIA moved its servers to this CLOUD. Our company wanted our data as well as our customer’s data to be safe (in terms of backup and confidentiality). While other CLOUDS are more at risk with regards to data piracy, Azure is the only one to have adopted the new ISO 27018 international standard.

If you have to deal with a digital display situation during a trip or if your computers and monitors are broken, you can always find your data. We wanted to provide our customers an easy way to work from anywhere at any time. In this way, Azure is useful if your business runs in different countries or cities.

We are here to help! Rest assured that we are always there to answer your questions about this change.

Toll-free : 1 866 553-5462 Ext.: 251

By email : Click here

Business innovation using digital signage (Part 2)

Now that you know some different ways to improve your company’s internal communications (see part 1 of the article), let’s focus on ways to improve communications with your customers. This article offers you 3 different ways to do it, using digital display.

Communicating Performance Indicators

Communicating your performance indicators is important for both your employees and your customers, but for different reasons. As we saw in the article about the importance of communicating your performance indicators to your employees, you can also keep your customers informed about important data. The goal is to expose customers to statistics that could apply in their respective companies.

We took the example of shipment numbers, but you could also display a table of quality control data or keep track of a project’s development. You can also disclose your statistics about the number of workplace accidents to your clients. Show that your facilities are safe and that you care about the safety of your employees.

Providing Educational Content

In your waiting area, use your screens to promote your business. Use this space to tell the story of the company, expose its values, present its builders, etc. Also offer games with choice of answer on your screens in order to make your clients’ wait more enjoyable. They will learn more about your company and will recognize themselves in some of the answers.

Video capsules can also be used to broadcast news or information. If your company participates in charitable activities, sponsors an event or unveils its new infrastructure, for example, you need to let everybody know! Your customers want to see your achievements. They want to see that your company is involved in its environment.

Introduce Your Employees to the Customers

Your clients always like to know who is dealing with their file, who works for them. On your screens, you can talk about some employees. Explain what they actually do in your company, what projects they are working on, their actions and their implication. A video capsule of these employees can also be displayed so that they tell their own story.

Try to introduce each of your employees and alternate the broadcast. You will have diversified content that your customer base is not likely to see twice. This method helps to humanize the work that is done and to highlight the work of your employees. It is a winning combination for both your clients and your employees as it shows your appreciation for the work done.

With these two articles on the different methods to innovate in your communications (internal and with your customers), you can see that the methods are similar for both types. However, even if the form is similar, the content must be different. The most important is to tailor your message to the target audience; customers or employees. Data and information is not seen the same way by everyone. The goal is to capture everyone’s attention and produce quality content that they will remember.