Archives des Real estate - ITESMEDIA Dynamic Digital Signage

How can you create a successful window display?

Window displays is a marketing channel that has been widely used for many years, and for good reason. Physically, it is the marketing placement closest to your potential customers which can convince them to visit your business. Of course, the location of your business will greatly influence the reach of this channel. As such, businesses located on a busy pedestrian street should make every effort to optimize their windows – and digital signage is an excellent way to make enhance them. How can you create a successful window display?

Choosing screens with high brightness levels

Screens displayed in windows must inevitably “fight” against natural exterior light. Whether your window is exposed to sunlight or in the shade, a display with regular brightness won’t be able to compete with the elements and will scarcely be visible. The unit of measure of a screen’s brightness is called a “nit”. For instance, a standard display screen can have between 300 and 450 nits. In comparison, a digital display for windows usually has around 4,000 nits. As a reference, the new iPhone 12 has a screen brightness of 625 nits. An enlightened choice (pardon the pun) would be a “semi-outdoor” display type offered by important screen manufacturers such as Samsung and LG.

Choosing a discreet, nonintrusive support

Many support types can be used in windows. If possible, a discreet support is a better choice, as it will add more emphasis on the content displayed on the screen. Over the last few years, “floor-to-ceiling” support types used to hang the screens have become increasingly popular. These supports are not very expensive, but usually require installation by a professional.

Purchasing a professional digital software

Acquiring a professional digital signage software allows you to easily manage your displays. There are dozens of providers, and most of them offer a choice of license types at various prices, according to your needs. For example, ITESLIVE offers six different types of licenses, starting at only $19/month for a multi-zone display and many features such as remote management, weather, RSS feeds, display schedule and a model editor. This also includes hosting in Microsoft Azure, updates and technical support. Read also: Why should you try your digital signage software before buying?

Adapting your content to your audience

Who are you trying to reach? Pedestrians? Motorists? Both? Unfortunately, even if everyone can reach pedestrians and motorists, a choice must be made; these two targets are not at the same distance and move at different speeds. As such, the display duration and the font size need to be adapted – which will also impact the display size and the recommended minimal definition.

Landscape or portrait format

In windows, for paper displays, we are used to seeing posters, i.e. signs in portrait format. When using screens, it is recommended to also choose a portrait orientation. However, in some cases, depending on your content or the shape of your windows, it could be preferable to use a landscape format.

LCD or LED

There are two main types of displays for digital signage: LCD and LED. Which type is the best for window displays? The answer is not so simple: both technologies meet different needs, but the demarcation between them is not as clear as it once was. Both technologies can sometimes meet the same need, notably because LCD displays provide much more brightness than before, and LED screens now offer much higher resolutions. Of course, there is always a solution which will be better suited to a given situation, and choosing the right one is important to maximize your investment. As such, although these two display types offer high brightness levels, each of them has an important feature to their advantage. On the one hand, LCD displays still provide today a much higher resolution level. On the other hand, there is no limit to the size of LED displays. In the end, if your audience is near your displays (e.g. pedestrians walking by), it is usually recommended to use LCD displays; if it is far away (e.g. motorists on a highway), LED technology allows you to use oversized displays.

In conclusion, digital signage displayed in windows is a powerful marketing tool – if used properly. It will be interesting to see this type of project evolve, in particular the content adaptation using artificial intelligence and motion detection.

Everything on digital signage free e-book

A Game Changer For Digital Signage

Digital signage solution ITESLIVE is a communication and marketing tool enabling you to broadcast multimedia content on any screen. It includes an online content management platform. Users centrally manage their content and distribute it over their network of screens. Historically, the challenge for some customers has been that most versions of digital signage software required expensive hardware or equipment. Such a media player behind each screen.

New ITESLIVE Web version

A key advantage of the new ITESLIVE web version is that it is a cross-platform and can be used on any device equipped with an HTML5 compatible browser (Google Chrome for example). Indeed, this web-based digital signage solution has no dependency on a specific operating system or equipment, which makes it an extremely flexible solution.In other words, this version works seamlessly on Windows, Tizen, WebOS and Chromium. ITESLIVE’s web version is a game changer for digital signage. You will have limitless use case possibilities.

It is also a very inexpensive solution because it does not necessarily require the use of an external drive. The software runs on both an on-screen player and an external player. The solution does not require specific configurations which in the past could generate additional costs.

With the web version, the content is displayed continuously (streaming). This may have an impact on user bandwidth. To help users manage their bandwidth, ITESLIVE is equipped with a bandwidth monitoring tool.

Windows vs Web version

The main difference between a Windows vs. web version is offline operation. With the web version, if the network connection is cut, the display stops. With Windows, if the network connection is interrupted, the display continues as is (without content updates). Aside from that, the web version will have some limitations in terms of possible remote monitoring of the equipment, due to the varied functionalities of different browsers.

30-day free trial

We offer a 30-day free trial to make it easier for companies to communicate with their employees, partners and customers. This includes viewing new safety measures and hygiene reminders. For this purpose, we include free images on the precautionary measures to be taken due to COVID-19.

How to Make Your Digital Display Profitable

Digital signage is a very versatile tool for broadcasting relevant information to your agents and customers. It can be used to:

ROI Calculator

You can make your screens profitable by offering advertising to your partners for example. We offer a price grid based on the number of advertisements that will be displayed and the location where the screen is located.

There are two options for the advertisement’s visual:

1. You can create the advertisement yourself directly in the digital signage software using pre-made message templates.

2. You can ask the company to provide you with a good-size image that you can include in your display.

To Convince Someone to Display Advertising

You offer the perfect captive audience and the opportunity to display an ad right when a consumer or an agent is looking for help. Think about the potential it can provide you; it’s an easy sell. Imagine, a home buyer is waiting in your lobby to speak with an agent or to sign a deal.

Other advertising media don’t guarantee the audience will be as accurate. While advertising in your office space, all customers are part of their target audience. Companies can even, in their advertising, offer a special discount only on your screens. This way they can quickly see their return on investment. It is cheaper to advertise on your screens than on social media.

Types of Businesses Can You Approach

You can approach any company offering services ( insurance company, mortgage bank, home inspector, notary, mover) to customers buying or selling their property. You can start by offering to the companies located in the same building as you are in or very close to your office. Look to local businesses that ask to attend your sales meetings. In short, the goal is for you to lower your monthly costs. For the company, it is to reach its target customers and for your customers, it is to have a relevant content. Everyone wins.

You no longer have to do without digital signage because with advertising you will be able to cover the monthly digital signage software costs and your partners will have advertising that targets 100% of their audience; it’s a win-win situation.

Are you ready for deconfinement?

The new health rules imposed will bring a lot of changes upon returning to work. Among all the challenges and preparation that progressive deconfinement brings, content creation is sometimes the last item on the list. That’s why, we’ve created images illustrating health precautions we should take to protect ourselves and others. You can download them for free and distribute them on your digital signage networks or other media that you use to communicate with your customers, staff, and partners.

Where should you post these images?

We suggest you distribute them to strategic places in your business, whether it is at the main entrance, in the cafeteria, or in the break room. In short, wherever employees, customers, and visitors have a few seconds to look on your screens or your bulletin board.

Is PowerPoint the most cost-effective and efficient tool for sharing information throughout your company?

Marketing and communication managers see dynamic signage from both a professional and a personal point of view; they are constantly searching for new ways to display information and always on the lookout for the latest technological trends. People in charge of sharing information in a company all have the same objective: communicate messages and make them seen, read and heard.

For all company types, screens have proven their effectiveness as a mean of communication. If you are using this channel of communication, which tool is the best way to organize and display information to your audience? Do you prefer PowerPoint, or are you using professional software? Both options are just as useful: their choice depends on your needs and your goals.

At ITESMEDIA, every new client relationship begins with identifying their communications needs. We then offer professional counselling on signage, content and automation solutions available to them. Here are some points to consider when building your communication plan.

Which display type describes your situation?

Single

You have a single screen
The display is readily accessible
Your screen’s USB key is safe
The displayed content does not change over time

PowerPoint is what you need!

Multiple

You have more than one screen
You would like to control the displayed information remotely
Your audience appreciates real-time information (e. g. time, weather, newsfeeds)
The displayed content needs to be refreshed constantly
The dynamic display must comply with the company’s graphic standards

The ITESLIVE dynamic digital signage software is your best option!

“Our company’s head office is quite large: the office spaces are adjacent to a small manufacturing plant. There are two cafeterias, locker rooms, rest areas, three coffee areas, plus the conference rooms and cloakrooms. Our communications must be effective both as messages and as a management method; it is essential that the signage can be controlled remotely. In an environment where content needs to be perpetually refreshed, customized templates help us save time significantly. Considering the amount of content we need to send, we cannot imagine going without software that can automate virtually everything for us!”

Is saving time an issue?

Companies need to ensure they are getting the most value from their assets. It’s a simple equation: time=money! To identify if you could save precious hours every month (or, in some cases, every week and even every day!) by using professional software instead of PowerPoint, we invite you to consider the time required to manage digital signage, writing and page layout of your messages. Answer the following questions to guide you in this process:

Did you ever have to open your computer late in the evening, or had to connect in a hurry to post last-minute information?
Is updating your PowerPoint slides (unfortunately) at the bottom of your list of priorities?
Have you ever considered creating a new Communications position in your company to manage your dynamic signage?

You can save time and optimize the performance of your resources through a single service: ITESLIVE provides you with benefits PowerPoint can barely compare to.

With our turnkey services, you can:

Leverage a vast choice of display templates aligned with your branding
Captivate your audience by providing updated content every day
Control your displays remotely and ensure signage network security
Optimize your other communication channels through automation
Use digital signage to display emergency messages
Customize information between different display zones

Growing needs

Working with our clients has shown us that technology, as well as communications within a company, evolves over time. Some of our customers shared that they started with a television showing about twenty slides, which they found effective. Then, they added another display and added about a dozen slides to the presentation. Eventually, their needs reached a point where the person in charge had to spend a considerable amount of time to manage everything.

In these cases, replacing PowerPoint and using professional software to automate, program and reuse content has proven to save a considerable amount of time for the manager, helped increase efficiency, and provided improved information to the target audience. Win-win. It’s what ITESMEDIA strives for.

Which solution is the best for you?

Assess your situation with Raphaël. Give him a call at 514-642-3790 or send him an email if you want to learn more about ITESLIVE or if you wish to explore your digital signage options.

When information spreads faster than a virus

The Coronavirus world health crisis is taking the communications sector by storm, both in the media and in every aspect of our lives. Every company has unique messages to share, whether for increased hygiene measures or specific guidelines depending on the job type, and must deal with information that changes constantly.

This is a situation where digital signage can be the best way to communicate information within your company. Digital signage is much easier to understand than reading captions on a television screen on mute and can rapidly update information shared on many different screens (in less than two minutes). Information can be edited remotely through the software hosted in the cloud, and automation gives the opportunity to share news and stay up-to-date with the latest events in real time.

Consider the amount of e-mails you would have to send to constantly keep people informed about the latest recommendations from the World Health Organization. In this barrage of information, would paper notices on bulletin boards still be up to date? What if digital signage was THE right solution to reach the largest possible audience while ensuring that the information is reliable? Do you need advice? Call this number: 514-642-3790.

How to Have a Better Marketing Presence with Realtors

Top of mind awareness is what any business marketer wants when looking to get steady referrals from markets like residential and commercial real estate. But short of your business development people dropping by offices all the time, how would you do that?

Here’s a thought – develop a digital presence on screens in real estate offices that remind staffers and their customers of your services, while also providing much-needed, much-welcomed functionality to that office or offices.

If your company bases its business prospects, for example, on providing mortgage advice and services to property buyers, you are likely doing a few things to generate leads and referrals. You’re doing the work to get known by real estate professionals in the brokerage offices, and very likely investing a lot of time and money to place advertising in everything from local publications to bus benches and roadside billboards, so that consumers and business people know your name.

What if you allocated a relatively small percentage of a media and marketing budget to a marketing machine right in the offices of the agents who are, by necessity, in and out of there all the time?

Targeted digital signage technology is a low-cost, high-impact toolset to build and then steadily nurture top of mind awareness of your services on screens around an office – in customer areas and behind the scenes in the hallways and back office of a real estate brokerage.

Think about the power of your mortgage brand in the mix of real estate office critical communications.

Screens in the front office (public) areas can cycle through new and showcase listings, welcome new agents and promote company initiatives, such as community and charitable programs. In the mix include for example, your mortgage brand, rate information, market trends…all centred around your value.
(We will use mortgage brokers or agents seeking business from the real estate market as an example in this post. But principles outlined here are adaptable to any market.)

In the real estate back office communication points, screens can be showing things like office and agent performance metrics and rankings, providing HR information or flagging helpful market data. Here you could mix in our message to on lending options and tips to help agents start mortgage conversations AND offer your brand targeted to one or many office locations. Provide content on the digital screens via to help them speak to clients and mention you for referrals. All this content you share can be controlled by you from your desktop in your office or remotely.

Those same screens can also promote partner services, like your mortgage company, as part of a scheduled rotation of content. How great would it be if the people, features and attributes of your firm were regularly in front of just the right people, all day, every day?

Some real estate offices invest directly in digital signage technology, as it’s been shown to be highly effective for both marketing and company communications. But real estate is incredibly busy and has a lot of moving parts, as well as countless vendors trying to sell different types of services into them. Screens in offices sound good and are often highly desired, but for the broker or admin there’s maybe no time, urgency or budget to execute.

Be the news in the local real estate office. Be in control of your brand message and reach more agents.

The clever move here would be to offer to make that investment and put the technology in place at offices where your company believes there is high opportunity for new business through referrals, You can offer to work with ITESMEDIA for to supply screens, software, content templates and communication management for the real estate offices, and have that done by a third-party. Then you control that only your offer as a partner of the office is promoted!

It’s a lot like advertising – you say what you need done, and other people execute. The difference here is advertising is by and large a broadcasted marketing tactic – where you might have 1,000s of people seeing your message, but one or none of them needing to know it. By putting your key messages on screens right in the offices used by agents and visited by clients, your messaging is reliably relevant and timely.

What you offer and how you share it can be automated, have real time data inputs, controlled remotely, and target one real estate office or many. Just think of the possibilities and speak with someone today to see it come alive.

By initiating and backing this technology, you are also likely to have exclusivity on messaging for your line of services. It’s completely reasonable to assert that by putting this technology in place, your firm would be the only one marketing mortgage services on the screens.

However, the real estate company can support other key partners – like trades and designers/stagers – on those screens and make their own arrangements about how that support is recognized. It might even be a revenue stream for them.

This all may seem daunting, but there are companies that can execute and manage the entire program. ITESMEDIA has years of deep, direct experience providing digital signage and interactive kiosk services into the real estate industry, and product/service bundles that directly address agency and partner support needs.

It can do all the heavy lifting in planning, execution and ongoing maintenance, and ensure the right messaging is in the right places at the right time. With a reliable media player and software, the annual investment to drive your messaging might be less than $2,000.

There’s a chance ITESMEDIA technology might already be in place in some offices (REMAX, Century 21, Royal Lepage and many more brands are long-time clients). In those cases, ITESMEDIA could mediate the process of having a mortgage company sponsor the screens in that office.

It comes down to impact. Will putting your message into the general media mix of your city genuinely drive results, or would a new approach that hyper-targets the audiences that really matter make more sense?

How to Present Workplace Dynamic Data

Business communicators who want to drive meaningful and timely messaging on their workplace digital signage networks should get to know and embrace a nerdy little acronym – API.

That’s short for Application Programming Interface. While that will look both intimidating and boring to people charged with workplace communications, having access to APIs is a big deal for running a digital signage network that is always current, always relevant. and best of all, highly automated. For busy HR pros, it can be a lifesaver, because of the way data can work with software tools to steadily feed the content beast.

Imagine keeping staffers in office areas and out in the warehouse and production areas steadily informed on what’s going on, what they need to do, and how things are going, without allocating full-time resources to pull material together and get it all out to screens. Imagine all the complexity gone from tasks like accurate messaging based on things like location, time and operating conditions.

With APIs, that’s all not only possible, but relatively easy with the right software solution and technology partnership. In layman’s terms, APIs make it possible to securely access real-time data from business systems and cloud-based software platforms. An API presents that data in a reliably structured format, that can then be ingested by a content management system and used to present steadily updated, dynamic content on screens.

Still a little nerdy, we know, but here’s how that looks in a workplace:

Those time consuming and boring Spreadsheets and PowerPoint slides that a manager or assistant creates manually, and then prints and posts in break rooms or work team meeting areas, can instead be live content on one or several screens. In a manufacturing environment, that screen might be showing live charts that reflect production numbers against target, inventory levels, or shipping volumes reported by product, production line or whatever variable that’s required.

When a sensor connected to production equipment detects a spill, it can automatically trigger a warning notice to screens in that immediate area, with specific instructions for workers. Around the rest of the plant, the notification message might be different, or there may be no need for any messaging about the incident. Contrast that with older systems that might trigger a general alarm that a whole facility will hear and react to, causing downtime.

In a sales office, a screen or screens automate the key performance indicators – like sales pipelines and sales performance against targets – on real-time dashboard screens, instead of being printed out for discussion and review at a weekly sales team meeting.

At a logistics facility, cameras and sensors pick up and report when a truck enters the yard, and then logs on screens when it arrives at a bay, when it loads or unloads, and when it exits the facility. Compare that with a job that’s otherwise left to paper sheets and clipboards only a handful of people ever see.

At facility exit areas, automated content can let workers know about traffic problems or transport delays and disruptions, before they leave the premises and end up in a traffic jam they wished they’d known about.

Working with data for your communications can be easy

While all this likely sounds quite technical, and over the head of many human resources people who don’t think they missed their calling in IT, working with data is increasingly easy.

That big hurdle – getting at real-time data – is now easy for many to most businesses, particularly those running on contemporary, cloud-based systems. APIs for these types of systems are common, and usually essential now for doing business.

Smart digital signage and interactive solutions companies have developed tools – like data connectors and dynamic content templates – to make it easy. While every business out there is a little bit different, communication needs don’t vary as much. Most companies have KPIs they’d like to show on screens. Most companies want to celebrate success and acknowledge team milestones. Most companies want a means to reinforce safety, and a way to report how things are going.

Using something called HTML5 and Java scripting – don’t worry, you don’t need to learn them either – a content template can be updated instantaneously, and things like charts and graphics re-drawn and images switched, with no intervention from a creative person (or anyone else). Magic!

The right messaging can help boost performance. When a work team is behind on a task, real-time data can show where they’re at and encourage speeding up or re-allocating resources. Some companies have taken a cue from online game platforms to “gamify” work tasks – pitting teams across a plant, or multiple plants, to boost productivity with fun visuals and incentives.

The right digital signage solutions providers will have the tools and knowledge to work with customers and come up, usually quickly, with content automation templates. Often, busy IT staffers within an organization need to have little or no involvement when the systems that have the desired information are equipped with APIs.

NO APIs? Message automation is still possible, just ask.

When there are no APIs, that doesn’t mean partial or full automation is not possible. First, a solutions provider can work with the technology provider that has the platform and data, to develop custom access. Often, all that’s needed is some means to push data to a shared directory that is secure for the tech col, and accessible by an outside system.

It’s also possible to strip down and simplify automated messaging. Something as simple and ubiquitous as Google Sheets spreadsheets can be used. For example, if a company wants to post production target numbers at the start, middle and end of each shift, someone just needs to key those in to the right cells on the shared spreadsheet, and the CMS platform will “see” the changes and speedily, if not instantly, change that on screens, in numbers and charts that can grow, shrink and change color based on the design and pre-set parameters.

How to get started with automating workplace messaging

So how does an organization start optimizing and automating critical workplace messaging?

Three key steps:

Establish what messages are needed, where they need to be, and how often they change;
Determine where the information is generated and resides, and whether it is accessible (i.e. has an API);
Find a solutions provider that understands how to work with real-time data and has a track record of doing so for organizations.

The most successful workplace digital signage projects are those that are steadily fresh, timely, relevant and visually interesting. Done manually, it would be a lot of work. But with the right toolsets and tech partners, it should be a breeze. And much-loved around the organization.

The Real Cost of Free Digital Signage Software

Do you remember the last time you downloaded a new, free software for your business? You had to learn how to use it and then train all your staff. When something went wrong you were the one everyone came to with questions. You were spending evenings and weekends updating the software so the latest version was ready to go on Monday morning. You quickly realized your productivity was declining and you still weren’t seeing a return on investment.

All of a sudden that free software, like PowerPoint, isn’t really free anymore. Your digital signage software doesn’t have to be that way.

We recently heard from a real estate brokerage that hired an employee to work for $20 an hour, 6 hours a day, 5 days a week, for 8 weeks (that’s $4,800). This employee was to build a PowerPoint presentation as part of the business’s communication strategy to engage employees and customer. The presentation would run on a computer monitor in their front lobby and showcase a slide about their agents, a few slides for currently listings, a few slides for open houses, and so on. So what’s the problem? Well, to start, the presentation would be out of date as soon as a property sold or an open house ended.

Now, imagine if that broker had invested that $4,800 in an automated digital signage solution that synced with existing technologies used by the brokerage to share information in real time. They’d have money to spare and immediate ROI. Also, the investment allocated to digital signage software would service the office over a long period of time, with dynamic content versus the manually 8-week effort needing to be repeated.

Free is only free when you first click download. Ongoing work and user experience will fall short of expectations and cost your team valuable time with low value tasks.

Don’t fall victim to the free software struggle. Get your complementary digital signage solution quote and demo today and find out how easy and affordable it is for you to get started on a proper system, designed for you.

How Much Does Digital Signage Cost?

Is the cost of digital signage software out of your budget? Think again.

Digital signage is becoming increasingly popular in today’s marketing and advertising landscape. Effective communication is at the forefront of many corporate, manufacturing and even real estate companies and they’re taking ideas from big B2C marketers.

You’ve seen big brands use TV screens and digital displays to showcase their brand for years. Think about New York’s Time Square or those tempting videos of Tim Horton’s latest donut creation while you’re waiting in line to order your double double. How many times have you caught yourself impulse purchasing because of how good those donuts look on that screen? Now imagine if you could do that for your business!

Average Costs of Digital Signage

You know you need to improve your communication efforts, but what’s the cost of an effective digital signage strategy? There are four main components you need to consider while you plan your digital signage strategy:

1. Software

The heart of your digital displays is the software. The software allows you to:

Manage the content you share across your digital signage network
Automate the information you share on which display
Integrate content from various data sources to simplify the sharing of information across your network

When it comes to software, don’t think you have to break the bank. Your digital signage software can start as low as $15 per month or lower if you have a high volume of licenses. For a solution with templates designed for your market to promote your products or for internal office communication, you can get a value packed software license with some content automation for just $49 per month.

2. Displays/Monitors

Depending on who you’re targeting and where you’re communicating – at a mall, in your front lobby or in your staff lunch room – your display options will vary, as will your prices. For options such as kiosks, interactive monitors, video walls, and tablets, have various price points. What you need to consider is a software provider that understands the hardware market and can bring you options that fit your needs. Some hardware needs can be met with monitors or “TVs” you already have. Some installation needs may require a commercial grade monitor. Plan for some investment in hardware and ask questions. A reputable provider will offer leasing on hardware as well. Leasing digital signage hardware is a great solution for many businesses and enables you to get everything you need at one time.

3. Media Player

Based on your display/monitor, you will need a media player to send content from your software to various screens. The media player is a key component to keeping your signage live. Cost will determine the quality, performance, and security of the content you share. The media player you choose should reliably support the needs of your display devices. You have many options when it comes to media players but remember a cheap media player creates risk that your signage will fail. It is recommended that you plan for approximately $995 for the cost of a proper media player. It’s a one-time cost or in many cases can be leased monthly to help your cash flow.

4.Content strategy & content creation

This can be an in-house cost through your Marketing or Communication team, or you can outsource the development of your content strategy to experts in digital signage who understand the why, how, when, and where to communicate, and will partner with you to learn about who you’re reaching and what you need to share. The cost of a content expert can be built into your monthly plan but to give you an idea, a proper well thought out content strategy support by digital signage experts cost around $3000 and be a one-time investment, quarterly or annual depending on your needs.

The digital signage partner you choose should provide payment options when it comes to your digital signage strategy. Monthly plans can be tailored to your business needs and objectives, while easily aligning to budgets and achieving ROI, which should all be established in your overall content strategy.

Ultimately, you’ll want to be aware of those “free” software offers that turn out to be anything but free and understand the value of partnering with a digital signage software provider. Many of those free software options will require set up time and training for both you and your staff the costs will quickly add up.

Your Digital Signage Cost Breakdown

While evaluating your options, it’s important to know the numbers right out of the gate. Without this you’ll have a hard time aligning the budget to the ROI.

Some companies provide their own cost estimators so you can build your own quote with the options you’re most interested in. The ultimate goal is to find a software and hardware provider that will partner with you to understand your business goals and challenges and provide packages with pricing options that meet your needs.

Don’t let your fear of cost outweigh the benefits that digital signage will have to your business. Take a look at the possibilities of digital signage for your business.

The Benefits of Choosing a Digital Signage Partner

Choosing a digital signage partner to take care of the four components of your digital signage project means you can spend your days focused on building your business while your beautifully designed, dynamic digital displays share relevant, accurate information in real-time, attracting new customers to your brand.

Your digital signage partner should understand your business needs and support your business goals through your content strategy, by recommending the types of displays and their most effective locations, and the frequency of information shared on those screens. For example, a real estate broker may be looking to increase agent retention internally and improve brand awareness within the community. Your digital signage partner should recommend a back-office display for internal communications, front window monitors to showcase your brand, and a kiosk for your local shopping centre to showcase agents and listings to attract new customers.