Archives des Foodservice industry - ITESMEDIA Dynamic Digital Signage

Digital menus for your restaurant: What you need to know

Historically, restaurant menus were usually printed, hung on walls or suspended by chains from the ceiling. Today, the sector has evolved: most restaurants choose digital menus since they can be easily managed and are much more attractive. After reading this article, you’ll know everything you need to carry out a digital signage project in a restaurant.

Costs

A digital menu project’s initial costs amount to between $2,000 to $3,000 per screen, which include the equipment, set up and installation. This investment provides you with digital signage monitors that can be used for extended durations, offer higher brightness levels and have a longer life. You must then allow an amount of about $250 per year, per screen, for the digital signage software. This investment gives you access to a professional digital signage software that helps you easily manage your displays remotely and enables you to use your images and plan your content.

Of course, the required level of investment varies from project to project. Here are some factors that could increase the amounts stated above:

If you need content (images, videos, templates);
If the software needs to be integrated to your POS or to another system to automate displays;
If your displays are installed in a bright environment (i.e., if they are facing direct sunlight);
If you wish to share promotional content on two displays (or more) at once by using them as a single, larger display area;
If this has not yet been planned, installing power outlets near the areas where the displays will be placed.

Contact our team for more information.

Required elements – Description

Four elements are required for a digital menu project: software, equipment, content, and installation. The cost of a digital display project is based on these four areas.

Software

If the digital signage software is cloud-based, you will be able to remotely create, manage and share multimedia content on your displays. Here are some benefits of this solution:

Quickly edit content

Spontaneous promotions usually create a lot of work since they require price changes and modifications to visuals. However, with the software, it is much easier and quicker to manage these promotions, make permanent price changes and add or remove menu items. Furthermore, to improve sales of a specific meal or drink, you can promote them during peak hours. All changes can be planned and carried out instantly and made visible in real time.

Plan content

Restaurants having different menus for breakfast, lunch and dinner can set up menu changes at specific times of day. For example, the breakfast menu could automatically be replaced by the lunch menu at 11 am; the dinner menu could then be displayed at 4 pm, followed once again by the breakfast menu at 7 am the next day. This process can be entirely automated, along with many other available configurations to meet your needs.

Bundles

ITESMEDIA offers various bundles at different prices, depending on a variety of needs. Our “Starter” version usually meets all the needs of restaurants as it lets users easily add images or videos and manage content. In most cases, these features provide everything required for menu management. However, for owners with more than one restaurant, choosing a bundle that provides additional features might prove to be a better option. For example, our “Pro” version lets restaurant operators use integrated templates that help them change content right from the platform. You can quickly make price adjustments and add or remove menu items in just a few clicks. For more advanced features, we also have a “Premium” version which lets the digital signage software connect to your POS or to other systems, ensuring displays change automatically.

Equipment

Displays and supports

The top priority is to ensure customers can clearly see the menu so that they can quickly pick the meal they wish to order. To help you choose the right display for your needs, you must answer the following questions: How many hours a day do the displays need to be on? Is the ambient light very bright? In which orientation will the displays be installed? Which is the right display size? Do you want to create a screen banner and minimize spacing and outlines as much as possible between the displays? In environments where lighting is very bright and content needs to be displayed continuously (up to 24/7), the best choice is a digital display monitor. These monitors can also be installed in your desired orientation (vertical or horizontal). Furthermore, the digital signage software can be installed directly in these display types; this means you won’t need to purchase an external device to display content – which helps drive down the project’s overall price. Besides the monitors, you also must consider which support type will be more suited to the environment; for example, if you wish to set up a video wall, you would require special supports to ensure access to the back of the displays when needed.

Read: What are the differences between televisions and digital signage monitors?

Media player (optional)

If installing the digital signage software directly on the monitor is not possible, you will require a media player to run the software. The media player is usually connected behind the monitor during the installation.

Content strategy (optional)

Content strategy is established to efficiently meet a restaurant’s needs. Specifically, this process includes determining your display’s design (menus) as well as its layout. The objective is to ensure your menu is visually attractive and properly designed to make it easy to change elements when required. This process also addresses content layout on your displays; for example, will the content use all the available space on the screen, or only part of it? And if you choose the second option, which content will be displayed in the other zones? Of course, we will be with you during this process to help you and provide sound advice based on industry best practices.

Read: All you need to know about content strategy

Installation

Calling in experts to install your equipment will ensure professional results, whether your displays are used on walls, are suspended or are placed overhead. If you already have your equipment installed, you could easily install the ITESLIVE software on your displays yourself. All of the required steps are outlined in the online documentation.

You now have all the information you need to start your digital menu project and to determine its cost. In closing, if you wish to try the software before buying it, you can take advantage of a free ITESLIVE trial.

Digital signage in restaurants

In the digital age, restaurants are increasingly relying on screens to display their menus. Digital signage software such as ITESLIVE facilitate menu management and editing. Digital menus are also a way for restaurants to differentiate themselves from competitors.

Using digital signage to stand out

Competition is fierce for restaurants, especially for fast food restaurants. In rest areas, for example, all restaurants are next to each other and customers can easily go from one counter to the other to make their choice. To increase chances of catching the eye of customers, engaging videos can be played along with the menus. To stand out from the others, having high quality display monitors instead of regular television monitors can be an asset. These monitors’ brightness is much higher than regular televisions, which translates into higher visibility for customers. A menu on a digital display is another great way to differentiate from the others and is much easier to read than a non-digital one.

Using digital signage to automate processes

It can be very disappointing to order a meal displayed on a menu and being told it is not available because it is only served for dinner. Digital display software enables you to manage your menu, as well as to change the content by using data from other systems. On one hand, the displayed menu can be changed automatically according to the selected time of day. For example, at 3 pm, the afternoon menu could change to display the evening menu. On the other hand, the digital display software can be interfaced with other sources from other software (point-of-sale) to create display guidelines. Based on your inventory system, the ads for your gingerbread cookies will no longer be displayed on your screens if you no longer have them in stock. Conversely, the ads for your croissants will appear since you have a large amount left. Another useful feature is the ability to base the displays according to the weather. If it’s rainy and cold outside, ice cream desserts will usually be much less popular, so warm beverages will be predominantly displayed on the menus. Other example: on very hot days, the menu could display mostly cold drinks. In short, many different rules can be implemented based on the data systems available to you. A dynamic display signage solution helps save time in managing menus and the displayed content will always be relevant to your customers.

Digital displays to quickly change menus

Spontaneously offering a promotion is a lot of work, as it entails changing the prices and the visuals. Many different changes (such as price changes or adding or removing a meal) can be made easily through the software. In addition, you can promote a meal or beverage to increase their sales. All these changes are visible in real time, as opposed to non-digital menus which require physical reprints.

After describing all these features, it becomes clear that restaurant operators wishing to have their menus stand out will favor using a digital signage software to manage content. Automation is an important benefit: by applying certain rules, the displays can change automatically to optimize sales and engage customers. Through the software, these changes can also be made quickly and easily, and immediately appear on the displays. After all, the menu is what gives people their first impression of a restaurant.

Taking advantage of your customers’ waiting time

“This is taking forever.” How many times have you heard this? A great way to avoid client frustration from waiting times is to communicate with them. Whether installed at the entrance, at the checkout counters or elsewhere in your business, digital signage will draw their attention quickly, and is much more engaging than paper displays. Realize the potential of these locations and these moments, and turn long waiting times into profit opportunities.

Leveraging digital signage for your customers as soon as they come in

Because of COVID-19, many rules have been put in place which, at first glance, might hamper the client experience. You can benefit from these waiting times as soon as your customers enter your business, for example during the first moments when they are sanitizing their hands. The limited number of people allowed in businesses and mandatory hand sanitizing protocols can be turned into opportunities to improve customer experience. You can also share relevant information such as promotions for certain products, contests or sanitation guidelines. Use these moments to share interesting content with your customers.

Taking advantage of lineups at the checkout counter

Most of the aisles leading to the checkout counters have selections of products that draw the consumers’ attention. You can take advantage of lineups to the checkout counters to display promotional content. For example, in grocery stores, we usually find bubble gum, tabloids and chocolate bars. They are placed in these areas to encourage impulse buying. Setting up displays at these locations would increase sales for these products. For example, displaying a video of a simple recipe from a cookbook sold near the cash registers could drive sales for the book, as well as for some items required for the recipe, such as the chocolate sold next to the checkout counters. Entertaining your customers with promotional content can increase your sales.

Review waiting moments in your customers’ path

Your customers might be waiting in front of the deli counter, or in line while their shopping cart is being wiped clean. No matter where they wait, reviewing the path your customers are following in your business will help you find other places where it would be interesting to entertain and inform them through displays. Keep in mind that the goal is to improve their experience in your business.

In short, digital signage is a great way to drive sales and keep your customers informed while making waiting times seem shorter for them. Digital signage software will allow you to manage, create and display content on all your screens, and you will even be able to do so remotely.

A Game Changer For Digital Signage

Digital signage solution ITESLIVE is a communication and marketing tool enabling you to broadcast multimedia content on any screen. It includes an online content management platform. Users centrally manage their content and distribute it over their network of screens. Historically, the challenge for some customers has been that most versions of digital signage software required expensive hardware or equipment. Such a media player behind each screen.

New ITESLIVE Web version

A key advantage of the new ITESLIVE web version is that it is a cross-platform and can be used on any device equipped with an HTML5 compatible browser (Google Chrome for example). Indeed, this web-based digital signage solution has no dependency on a specific operating system or equipment, which makes it an extremely flexible solution.In other words, this version works seamlessly on Windows, Tizen, WebOS and Chromium. ITESLIVE’s web version is a game changer for digital signage. You will have limitless use case possibilities.

It is also a very inexpensive solution because it does not necessarily require the use of an external drive. The software runs on both an on-screen player and an external player. The solution does not require specific configurations which in the past could generate additional costs.

With the web version, the content is displayed continuously (streaming). This may have an impact on user bandwidth. To help users manage their bandwidth, ITESLIVE is equipped with a bandwidth monitoring tool.

Windows vs Web version

The main difference between a Windows vs. web version is offline operation. With the web version, if the network connection is cut, the display stops. With Windows, if the network connection is interrupted, the display continues as is (without content updates). Aside from that, the web version will have some limitations in terms of possible remote monitoring of the equipment, due to the varied functionalities of different browsers.

30-day free trial

We offer a 30-day free trial to make it easier for companies to communicate with their employees, partners and customers. This includes viewing new safety measures and hygiene reminders. For this purpose, we include free images on the precautionary measures to be taken due to COVID-19.

Are you ready for deconfinement?

The new health rules imposed will bring a lot of changes upon returning to work. Among all the challenges and preparation that progressive deconfinement brings, content creation is sometimes the last item on the list. That’s why, we’ve created images illustrating health precautions we should take to protect ourselves and others. You can download them for free and distribute them on your digital signage networks or other media that you use to communicate with your customers, staff, and partners.

Where should you post these images?

We suggest you distribute them to strategic places in your business, whether it is at the main entrance, in the cafeteria, or in the break room. In short, wherever employees, customers, and visitors have a few seconds to look on your screens or your bulletin board.

Is PowerPoint the most cost-effective and efficient tool for sharing information throughout your company?

Marketing and communication managers see dynamic signage from both a professional and a personal point of view; they are constantly searching for new ways to display information and always on the lookout for the latest technological trends. People in charge of sharing information in a company all have the same objective: communicate messages and make them seen, read and heard.

For all company types, screens have proven their effectiveness as a mean of communication. If you are using this channel of communication, which tool is the best way to organize and display information to your audience? Do you prefer PowerPoint, or are you using professional software? Both options are just as useful: their choice depends on your needs and your goals.

At ITESMEDIA, every new client relationship begins with identifying their communications needs. We then offer professional counselling on signage, content and automation solutions available to them. Here are some points to consider when building your communication plan.

Which display type describes your situation?

Single

You have a single screen
The display is readily accessible
Your screen’s USB key is safe
The displayed content does not change over time

PowerPoint is what you need!

Multiple

You have more than one screen
You would like to control the displayed information remotely
Your audience appreciates real-time information (e. g. time, weather, newsfeeds)
The displayed content needs to be refreshed constantly
The dynamic display must comply with the company’s graphic standards

The ITESLIVE dynamic digital signage software is your best option!

“Our company’s head office is quite large: the office spaces are adjacent to a small manufacturing plant. There are two cafeterias, locker rooms, rest areas, three coffee areas, plus the conference rooms and cloakrooms. Our communications must be effective both as messages and as a management method; it is essential that the signage can be controlled remotely. In an environment where content needs to be perpetually refreshed, customized templates help us save time significantly. Considering the amount of content we need to send, we cannot imagine going without software that can automate virtually everything for us!”

Is saving time an issue?

Companies need to ensure they are getting the most value from their assets. It’s a simple equation: time=money! To identify if you could save precious hours every month (or, in some cases, every week and even every day!) by using professional software instead of PowerPoint, we invite you to consider the time required to manage digital signage, writing and page layout of your messages. Answer the following questions to guide you in this process:

Did you ever have to open your computer late in the evening, or had to connect in a hurry to post last-minute information?
Is updating your PowerPoint slides (unfortunately) at the bottom of your list of priorities?
Have you ever considered creating a new Communications position in your company to manage your dynamic signage?

You can save time and optimize the performance of your resources through a single service: ITESLIVE provides you with benefits PowerPoint can barely compare to.

With our turnkey services, you can:

Leverage a vast choice of display templates aligned with your branding
Captivate your audience by providing updated content every day
Control your displays remotely and ensure signage network security
Optimize your other communication channels through automation
Use digital signage to display emergency messages
Customize information between different display zones

Growing needs

Working with our clients has shown us that technology, as well as communications within a company, evolves over time. Some of our customers shared that they started with a television showing about twenty slides, which they found effective. Then, they added another display and added about a dozen slides to the presentation. Eventually, their needs reached a point where the person in charge had to spend a considerable amount of time to manage everything.

In these cases, replacing PowerPoint and using professional software to automate, program and reuse content has proven to save a considerable amount of time for the manager, helped increase efficiency, and provided improved information to the target audience. Win-win. It’s what ITESMEDIA strives for.

Which solution is the best for you?

Assess your situation with Raphaël. Give him a call at 514-642-3790 or send him an email if you want to learn more about ITESLIVE or if you wish to explore your digital signage options.

When information spreads faster than a virus

The Coronavirus world health crisis is taking the communications sector by storm, both in the media and in every aspect of our lives. Every company has unique messages to share, whether for increased hygiene measures or specific guidelines depending on the job type, and must deal with information that changes constantly.

This is a situation where digital signage can be the best way to communicate information within your company. Digital signage is much easier to understand than reading captions on a television screen on mute and can rapidly update information shared on many different screens (in less than two minutes). Information can be edited remotely through the software hosted in the cloud, and automation gives the opportunity to share news and stay up-to-date with the latest events in real time.

Consider the amount of e-mails you would have to send to constantly keep people informed about the latest recommendations from the World Health Organization. In this barrage of information, would paper notices on bulletin boards still be up to date? What if digital signage was THE right solution to reach the largest possible audience while ensuring that the information is reliable? Do you need advice? Call this number: 514-642-3790.

How to Present Workplace Dynamic Data

Business communicators who want to drive meaningful and timely messaging on their workplace digital signage networks should get to know and embrace a nerdy little acronym – API.

That’s short for Application Programming Interface. While that will look both intimidating and boring to people charged with workplace communications, having access to APIs is a big deal for running a digital signage network that is always current, always relevant. and best of all, highly automated. For busy HR pros, it can be a lifesaver, because of the way data can work with software tools to steadily feed the content beast.

Imagine keeping staffers in office areas and out in the warehouse and production areas steadily informed on what’s going on, what they need to do, and how things are going, without allocating full-time resources to pull material together and get it all out to screens. Imagine all the complexity gone from tasks like accurate messaging based on things like location, time and operating conditions.

With APIs, that’s all not only possible, but relatively easy with the right software solution and technology partnership. In layman’s terms, APIs make it possible to securely access real-time data from business systems and cloud-based software platforms. An API presents that data in a reliably structured format, that can then be ingested by a content management system and used to present steadily updated, dynamic content on screens.

Still a little nerdy, we know, but here’s how that looks in a workplace:

Those time consuming and boring Spreadsheets and PowerPoint slides that a manager or assistant creates manually, and then prints and posts in break rooms or work team meeting areas, can instead be live content on one or several screens. In a manufacturing environment, that screen might be showing live charts that reflect production numbers against target, inventory levels, or shipping volumes reported by product, production line or whatever variable that’s required.

When a sensor connected to production equipment detects a spill, it can automatically trigger a warning notice to screens in that immediate area, with specific instructions for workers. Around the rest of the plant, the notification message might be different, or there may be no need for any messaging about the incident. Contrast that with older systems that might trigger a general alarm that a whole facility will hear and react to, causing downtime.

In a sales office, a screen or screens automate the key performance indicators – like sales pipelines and sales performance against targets – on real-time dashboard screens, instead of being printed out for discussion and review at a weekly sales team meeting.

At a logistics facility, cameras and sensors pick up and report when a truck enters the yard, and then logs on screens when it arrives at a bay, when it loads or unloads, and when it exits the facility. Compare that with a job that’s otherwise left to paper sheets and clipboards only a handful of people ever see.

At facility exit areas, automated content can let workers know about traffic problems or transport delays and disruptions, before they leave the premises and end up in a traffic jam they wished they’d known about.

Working with data for your communications can be easy

While all this likely sounds quite technical, and over the head of many human resources people who don’t think they missed their calling in IT, working with data is increasingly easy.

That big hurdle – getting at real-time data – is now easy for many to most businesses, particularly those running on contemporary, cloud-based systems. APIs for these types of systems are common, and usually essential now for doing business.

Smart digital signage and interactive solutions companies have developed tools – like data connectors and dynamic content templates – to make it easy. While every business out there is a little bit different, communication needs don’t vary as much. Most companies have KPIs they’d like to show on screens. Most companies want to celebrate success and acknowledge team milestones. Most companies want a means to reinforce safety, and a way to report how things are going.

Using something called HTML5 and Java scripting – don’t worry, you don’t need to learn them either – a content template can be updated instantaneously, and things like charts and graphics re-drawn and images switched, with no intervention from a creative person (or anyone else). Magic!

The right messaging can help boost performance. When a work team is behind on a task, real-time data can show where they’re at and encourage speeding up or re-allocating resources. Some companies have taken a cue from online game platforms to “gamify” work tasks – pitting teams across a plant, or multiple plants, to boost productivity with fun visuals and incentives.

The right digital signage solutions providers will have the tools and knowledge to work with customers and come up, usually quickly, with content automation templates. Often, busy IT staffers within an organization need to have little or no involvement when the systems that have the desired information are equipped with APIs.

NO APIs? Message automation is still possible, just ask.

When there are no APIs, that doesn’t mean partial or full automation is not possible. First, a solutions provider can work with the technology provider that has the platform and data, to develop custom access. Often, all that’s needed is some means to push data to a shared directory that is secure for the tech col, and accessible by an outside system.

It’s also possible to strip down and simplify automated messaging. Something as simple and ubiquitous as Google Sheets spreadsheets can be used. For example, if a company wants to post production target numbers at the start, middle and end of each shift, someone just needs to key those in to the right cells on the shared spreadsheet, and the CMS platform will “see” the changes and speedily, if not instantly, change that on screens, in numbers and charts that can grow, shrink and change color based on the design and pre-set parameters.

How to get started with automating workplace messaging

So how does an organization start optimizing and automating critical workplace messaging?

Three key steps:

Establish what messages are needed, where they need to be, and how often they change;
Determine where the information is generated and resides, and whether it is accessible (i.e. has an API);
Find a solutions provider that understands how to work with real-time data and has a track record of doing so for organizations.

The most successful workplace digital signage projects are those that are steadily fresh, timely, relevant and visually interesting. Done manually, it would be a lot of work. But with the right toolsets and tech partners, it should be a breeze. And much-loved around the organization.

The Real Cost of Free Digital Signage Software

Do you remember the last time you downloaded a new, free software for your business? You had to learn how to use it and then train all your staff. When something went wrong you were the one everyone came to with questions. You were spending evenings and weekends updating the software so the latest version was ready to go on Monday morning. You quickly realized your productivity was declining and you still weren’t seeing a return on investment.

All of a sudden that free software, like PowerPoint, isn’t really free anymore. Your digital signage software doesn’t have to be that way.

We recently heard from a real estate brokerage that hired an employee to work for $20 an hour, 6 hours a day, 5 days a week, for 8 weeks (that’s $4,800). This employee was to build a PowerPoint presentation as part of the business’s communication strategy to engage employees and customer. The presentation would run on a computer monitor in their front lobby and showcase a slide about their agents, a few slides for currently listings, a few slides for open houses, and so on. So what’s the problem? Well, to start, the presentation would be out of date as soon as a property sold or an open house ended.

Now, imagine if that broker had invested that $4,800 in an automated digital signage solution that synced with existing technologies used by the brokerage to share information in real time. They’d have money to spare and immediate ROI. Also, the investment allocated to digital signage software would service the office over a long period of time, with dynamic content versus the manually 8-week effort needing to be repeated.

Free is only free when you first click download. Ongoing work and user experience will fall short of expectations and cost your team valuable time with low value tasks.

Don’t fall victim to the free software struggle. Get your complementary digital signage solution quote and demo today and find out how easy and affordable it is for you to get started on a proper system, designed for you.

How Much Does Digital Signage Cost?

Is the cost of digital signage software out of your budget? Think again.

Digital signage is becoming increasingly popular in today’s marketing and advertising landscape. Effective communication is at the forefront of many corporate, manufacturing and even real estate companies and they’re taking ideas from big B2C marketers.

You’ve seen big brands use TV screens and digital displays to showcase their brand for years. Think about New York’s Time Square or those tempting videos of Tim Horton’s latest donut creation while you’re waiting in line to order your double double. How many times have you caught yourself impulse purchasing because of how good those donuts look on that screen? Now imagine if you could do that for your business!

Average Costs of Digital Signage

You know you need to improve your communication efforts, but what’s the cost of an effective digital signage strategy? There are four main components you need to consider while you plan your digital signage strategy:

1. Software

The heart of your digital displays is the software. The software allows you to:

Manage the content you share across your digital signage network
Automate the information you share on which display
Integrate content from various data sources to simplify the sharing of information across your network

When it comes to software, don’t think you have to break the bank. Your digital signage software can start as low as $15 per month or lower if you have a high volume of licenses. For a solution with templates designed for your market to promote your products or for internal office communication, you can get a value packed software license with some content automation for just $49 per month.

2. Displays/Monitors

Depending on who you’re targeting and where you’re communicating – at a mall, in your front lobby or in your staff lunch room – your display options will vary, as will your prices. For options such as kiosks, interactive monitors, video walls, and tablets, have various price points. What you need to consider is a software provider that understands the hardware market and can bring you options that fit your needs. Some hardware needs can be met with monitors or “TVs” you already have. Some installation needs may require a commercial grade monitor. Plan for some investment in hardware and ask questions. A reputable provider will offer leasing on hardware as well. Leasing digital signage hardware is a great solution for many businesses and enables you to get everything you need at one time.

3. Media Player

Based on your display/monitor, you will need a media player to send content from your software to various screens. The media player is a key component to keeping your signage live. Cost will determine the quality, performance, and security of the content you share. The media player you choose should reliably support the needs of your display devices. You have many options when it comes to media players but remember a cheap media player creates risk that your signage will fail. It is recommended that you plan for approximately $995 for the cost of a proper media player. It’s a one-time cost or in many cases can be leased monthly to help your cash flow.

4.Content strategy & content creation

This can be an in-house cost through your Marketing or Communication team, or you can outsource the development of your content strategy to experts in digital signage who understand the why, how, when, and where to communicate, and will partner with you to learn about who you’re reaching and what you need to share. The cost of a content expert can be built into your monthly plan but to give you an idea, a proper well thought out content strategy support by digital signage experts cost around $3000 and be a one-time investment, quarterly or annual depending on your needs.

The digital signage partner you choose should provide payment options when it comes to your digital signage strategy. Monthly plans can be tailored to your business needs and objectives, while easily aligning to budgets and achieving ROI, which should all be established in your overall content strategy.

Ultimately, you’ll want to be aware of those “free” software offers that turn out to be anything but free and understand the value of partnering with a digital signage software provider. Many of those free software options will require set up time and training for both you and your staff the costs will quickly add up.

Your Digital Signage Cost Breakdown

While evaluating your options, it’s important to know the numbers right out of the gate. Without this you’ll have a hard time aligning the budget to the ROI.

Some companies provide their own cost estimators so you can build your own quote with the options you’re most interested in. The ultimate goal is to find a software and hardware provider that will partner with you to understand your business goals and challenges and provide packages with pricing options that meet your needs.

Don’t let your fear of cost outweigh the benefits that digital signage will have to your business. Take a look at the possibilities of digital signage for your business.

The Benefits of Choosing a Digital Signage Partner

Choosing a digital signage partner to take care of the four components of your digital signage project means you can spend your days focused on building your business while your beautifully designed, dynamic digital displays share relevant, accurate information in real-time, attracting new customers to your brand.

Your digital signage partner should understand your business needs and support your business goals through your content strategy, by recommending the types of displays and their most effective locations, and the frequency of information shared on those screens. For example, a real estate broker may be looking to increase agent retention internally and improve brand awareness within the community. Your digital signage partner should recommend a back-office display for internal communications, front window monitors to showcase your brand, and a kiosk for your local shopping centre to showcase agents and listings to attract new customers.