Genre: Videos
How Saint-Hyacinthe Technopole Has Improved Their Customer Interactions with a Digital Signage Installation
We recently met with Nancy Lambert, Director of Tourism and Conventions at Saint-Hyacinthe Technopole, to discuss her experience and the value she’s seen for her business since implementing a digital signage strategy through ITESMEDIA. Here’s what she had to say:
What do you love most about your digital signage installation?
We love how easy it is to use. It’s quick and intuitive from the start. We rely heavily on it as a key component of our communication strategy.
What do you love most about the ITESLIVE software that powers your digital signage?
It’s dynamic and intuitive – actually its is really intuitive for both our staff and for our customers to use. It’s a positive experience for everyone.
How has the overall project been received by your staff?
Our staff love it. It has changed how we communicate with our customers. ITESLIVE can respond to all communication and information sharing needs in one solution, which provides a really positive experience for our customers.
What has changed in how you service customers since installing ITESLIVE?
Everything! We’ve been here for 27 years and we’ve never had the ability to communicate with this level of detail before our customers even speak with a staff member. It’s truly captured our audiences’ attention. Our visitors are very captivated by the digital screens and we see an increase in engagement of the community offers.
Are you using the software in different ways to service event hosts?
The software allows us to display targeted messages on different screens. Our team ensures we adjust our communication strategy effectively to maximize the use of the software and screen for the best results. With ITESLIVE we’re able to communicate with and service many audiences in many parts of our building, all from one dashboard in our office.
What have you been able to start doing now that you have digital signage installations?
Our installations have allowed us to adapt our strategy and communications on our various screens. We can change messaging based on the time of day, month, year and it’s all automated.
Possibilities are endless now! We can share everything we have for marketing, from videos to images to files, all via interactive kiosks and screens that promote the, attractions, hotels restaurants, shops and stores in our downtown and give exposure to everything our city offers in the congress centre and outside of the centre. This has improved foot traffic to our local businesses.
How likely are you to recommend ITESMEDIA to friends and colleagues?
Very likely. And not just because of the software. The team behind ITESMEDIA is always there for us. If we have questions, they quickly have answers. They’re always available to find solutions, offer suggestions on how to improve our use and execution of our digital signage strategy, and to show us different ways to use the software and installations to keep us on track to achieve our business goals. It truly is a partnership.
When making your buying decision – why did you choose ITESMEDIA?
The technology is excellent, but it is their understanding of our business goals and their drive to help us achieve success that made the decision for us. They’ve proven to be a true partner. The team quickly understood what we needed. The ITESMEDIA experts stepped in to make our project successful by listening to our needs and vision and guided us through the decision-making to ensure our communication plan and digital signage installations were the best they could be for our business objectives and our audience.
As you’re planning your digital signage strategy, consider the partnership you’ll have with your provider. Seek a digital signage partner that will support your objectives, assist you in executing on your strategy, and guide you along the way to ensure you’re achieving maximum success through your digital signage.
Learn how ITESMEDIA will partner with you to bring your digital signage vision to life.
How Patrick Morin improved communication with his employees
Project description
The renovation center Patrick Morin, which currently has a network of 21 branches throughout Quebec, was having difficulty communicating with its many employees. According to the company’s human resources manager, Jean-Philippe Lavoie, it is quite the challenge to communicate effectively with 21 branches. Following several discussions and a research period, the communications team of Groupe Patrick Morin decided to implement a digital signage network in the rest areas dedicated to employees in order to share and display various messages.
Project objectives
- To communicate clearly and effectively important messages in a standardized way;
- To display prevention reminders on occupational safety and health;
- To customize messages for each branch.
Sujet: Jean-François Lavoie, Human ressources director and Marie-Ève Rousseau, Health, safety and human ressources advisor at Patrick Morin
Video transcription
[Patrick Morin] counts 21 branches throughout Québec. You can easily imagine the communication challenge we face.
The development of the project was quite simple; you don’t need an IT or communication training.
It was clear and concise.
ITESMEDIA was more than a simple supplier in this project.
They were like partners and supported us from the beginning of the project and still today.
I first met Richard Fortin; he explained to me how the platform works.
Then, Richard sent me a platform to work on my content strategy.
The platform was very detailed: what content to use, how to display it on the screen, who should be the person in charge and how frequently we should update the content.
After entering the data on the platform, everything started working very fast and we didn’t have to manage anything.
There are 3 advantages to digital signage.
The first is uniformity. We are able to standardize our messages for all 21 branches.
The second advantage is customization. We need to be able to send customized message to each branch.
All branches will not necessarily receive the same messages.
The last one is spontaneity.
We need to be able to send messages very quickly according to our needs or the urgency of the situation.
ITESLIVE is so easy to work with.
First, we create mailing lists and with these, I create all the messages I need.
It’s easy to create and we can quickly visualize our display.
When satisfied with the result, just click on “save” and it goes live.
The response from the management and colleagues was excellent.
They noticed that we were going to have a much more effective communication with our stores.
Writing a long release can take over 30 minutes, not counting getting it approved.
With the platform, we only need to write a few lines and display it in an attractive way.
Now, a 30-minute task can be done in just 5 minutes.
We have to adapt to the various and more modern ways to communicate with our in-store customers.
Digital signage is a pretty nice tool. We knew we had to explore that avenue.
I do not hesitate to recommend ITESMEDIA for all your digital communications solutions.
How EBI has improved internal communications
Project Description
The waste management and recycling company EBI has decided to implement a digital signage network in order to improve its internal communications. As Caroline Ouellet, the company’s occupational health and safety manager, said: “It was very difficult to reach employees,” She also says that employees are often outdoors and spend very little time in the company’s offices. Management needed a dynamic way to communicate with them.
The objectives of the project
- Efficiently communicate important messages from different departments of the company;
- Share prevention messages on occupational health and safety;
- Communicate performance indicators in real time.
Sujet: Caroline Ouellet, Responsable santé et sécurité au travail, EBI
Video Transcription
At EBI, we have been thinking about this project for 2 years.
When I arrived at the health and safety department, I discussed with the director of operations and we immediately established that it was very difficult to communicate with employees.
We put a digital screen at the entrance of the cafeteria, next to the punch machine.
This way, employees notice the screen when they come in to work.
At EBI, we decided to automate certain sections of our digital display like employees’ birthdays.
We also automated complaints from customers, as well as our health and security projects.
We can see the evolution of our health and security projects in the form of a graph.
Job offers are also displayed automatically on the screens. Several components are automated.
Statistics on injuries, first aid and car accidents are presented graphically.
Actually, we haven’t finished compiling all the data in order to analyze the profitability of the project.
However, I know that I can now communicate 50 times more prevention messages on health and safety than before.
So, if we manage to prevent one accident, we will have make this project profitable.
At first, I decided to manage the whole project. Now, the human resources department is also involved in the broadcast of messages. They have access to the ITESLIVE software.
The ITESLIVE software is very easy to use. I just log in the to interface and choose which screen I want to modify.
Then, I just add new content. I only need fifteen minutes a week to prepare and post my messages.
At the beginning of the project, we decided to meet with several digital signage suppliers.
We finally selected ITESMEDIA because they offered the possibility to automate messages. We were really interested in how fast it was to modify content and in the flexibility of the software.
Cost wise, we didn’t have to pay for each template. Rather, they offered a global package that included content strategy and great technical support.
For all these reasons, we chose ITESMEDIA.
Why ArcelorMittal uses dynamic digital signage?
Digital signage is increasingly used to contribute to the internal communication process in manufacturing companies. It is a fast and flexible communication tool because the content of the screens is easily modifiable. It is possible to easily adapt the messages according to the time of day, the shift or the location of the screen.
How does dynamic digital signage help ArcelorMittal?
The goal at ArcelorMittal was to improve their internal communication process to reduce workplace accidents and increase employee engagement. The company uses dynamic digital signage for:
- Do prevention in occupational health and safety
- Communicate performance indicators in real time
- Communicating important messages
The video here below shows ArcelorMittal’s digital signage project:
Dynamic Staking Montreal City
In 2017, the City of Montreal has decided to move to dynamic staking to support its smart mobility efforts. In 2019 the second phase of the project took place. It is now close to 400 displays, powered by the ITESLIVE software, which are installed in the metropolis in various sectors, such as:
- Le Quartier des spectacles
- Le Quartier international
- Le Vieux-Montréal
- Le Quartier chinois
- La Cité multimédia
In the end, we do not know how many more dynamic monitors will be added, but we can certainly expect an increase.
Dynamic staking
The dynamic staking of parking allows users to know in real time the number of places available and get directions to easily get to the desired parking. These screens also display important information, for example: road work areas, slowdowns, closed streets and tourist information during festivals.
For Montréal, this is an important step towards smart and sustainable mobility
-Aref Salem
Transport Manager on the Executive Committee of the City of Montreal
Here is a video taken on the YouTube channel of the City of Montreal which explains what the project is.
Why is RE/MAX using dynamic digital signage ?
You may have noticed when passing by a real estate brokerage that many of them now have digital signage screens and interactive kiosks. These screens make listing modern by displaying real-time information about properties: new properties, price updates, sold properties. With a touch-screen kiosk, it’s also possible to capture leads and send their information directly to the right broker.
Real Estate Case Study: RE/MAX L’Espace
